The mirage of truth
Eating carrots sharpens the eyesight. You use only ten percent of your brain. Vitamin C cures colds. The situation is worse now than it was then. We are on the brink of disaster.
No, no, no. کوئی None of these things are right but most people think these things are right. Because they have heard it many times. Reality doesn't matter. It is important to be familiar with a phrase. It is the most important tool of marketing and politics. What is easy for the brain to process becomes true for us. Repetition helps. This is called the mirage of truth.
If you've heard it before, chances are you'll find it true (whether it's true or not). Every two weeks in the experiment, people were asked if some of the sentences were true or false. During these sessions, the experimenters said only a few things (some wrong and some right) that had nothing to do with this session. They got a very clear result. In the last few weeks, anyone who has heard those phrases has been more likely to tell them the truth. Although he did not remember that he had heard this phrase before. Listening to an idea makes a difference in opinions about it. The "mirage of truth" needs to be more wary of those who are constantly in the midst of like-minded people. And keep hearing the same things.
And the brain responds even more easily. The effects of looking at something are long lasting. If you have been looking at the face for a while, you will find it more attractive later. Even if I don't remember seeing it before. This is called the mere exposure effect and highlights the disturbing fact that inner memory affects the way we think about life. Like, dislike, etc. Not surprisingly, the same principle is used in advertising to sell products, create a celebrity image, or engage in political campaigning. A product, a face, a slogan is seen and heard over and over again. Sounds good. A good politician is never bothered by negative news about himself. There is a saying that "the worst publicity is the absence of publicity" or as someone said, "I don't care what the newspaper is saying about me, just spell my name should be correct"
Which soap would you pick up at the supermarket? You may say, "I have no preference, just anyone." You are wrong Somewhere in the square there was a big advertisement in which a smiling woman was holding soap. You have picked it up. Making soap was not important. It was important to familiarize you with its name, color and packaging.
And then what is the fall of success for the politician?
First: Explain in detail what administrative, financial and organizational changes will be made to improve education, and these measures are likely to improve the education system by some twenty to twenty-five percent on some indices in the coming years. ”
Second: Claim in a simple and charming one-line sentence that you will fix the country's education system and repeat it over and over again. (Attach a picture of yourself that gives the impression of being a knowledgeable friend)
We have known for a long time that the other method is effective, but there is an even better way to expand your ideas because of social media. Controversial state minutes that both your supporters and opponents share. Because no publicity is bad.
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